Technical SEO

Page speed has profound impacts on both search rankings and business conversions:

• SEO Impact:
  • Direct ranking factor in Google's algorithm
  • Core component of the Page Experience signals
  • Mobile page speed especially critical with mobile-first indexing
  • Influences crawl budget allocation and efficiency
• Conversion Impact:
  • 1-second delay reduces conversions by up to 7%
  • 53% of mobile users abandon sites that load in more than 3 seconds
  • Amazon found each 100ms of latency cost them 1% in sales
  • Walmart saw a 2% conversion increase for every 1-second improvement
• User Behavior Effects:
  • Slower sites have higher bounce rates
  • Reduced pages per session on slower-loading sites
  • Lower average order values correlation with poor performance
  • Negative brand perception from sluggish experiences
• Competitive Advantage:
  • Outperforming competitors by even 0.5 seconds can increase market share
  • Fast-loading sites capture more mobile traffic share
  • Performance leaders typically see higher engagement metrics
  • Speed improvements compound with other optimization efforts

Our technical SEO service prioritizes speed optimizations that deliver measurable improvements in both rankings and conversion rates, focusing on the specific speed factors most relevant to your website's technology stack and user base.

These are the most impactful technical issues we typically encounter:

• Mobile Usability Issues:
  • Non-responsive design elements
  • Touch elements too close together
  • Content wider than screen
  • Font sizes too small for mobile reading
• Performance Problems:
  • Slow page load times
  • Poor Core Web Vitals scores
  • Render-blocking resources
  • Unoptimized images and media
• Crawlability Obstacles:
  • Improper robots.txt configuration
  • Broken internal links
  • Redirect chains and loops
  • Excessive crawl depth to important pages
• Indexation Problems:
  • Duplicate content issues
  • Incorrect canonical tag implementation
  • Unintentional noindex directives
  • Thin or low-value content pages
• Advanced Technical Issues:
  • JavaScript rendering problems
  • Improper HTTP status codes
  • Structured data implementation errors
  • Insecure pages (missing HTTPS)
  • XML sitemap errors or omissions

Our technical SEO audit identifies which of these issues are affecting your specific site, and our implementation prioritizes fixes based on potential ranking impact and implementation difficulty.

Our approach to fixing Core Web Vitals issues is tailored to each specific metric:

• Largest Contentful Paint (LCP) Optimizations:
  • Server response time improvements
  • Resource prioritization for critical content
  • Image optimization and right-sizing
  • Implementing effective browser caching
  • Content Delivery Network implementation
  • Critical CSS extraction and inline placement
• First Input Delay (FID) Improvements:
  • JavaScript optimization and code splitting
  • Deferring non-critical JavaScript
  • Minimizing main thread work
  • Breaking up long tasks
  • Optimizing event handlers and listeners
  • Using web workers for complex processes
• Cumulative Layout Shift (CLS) Fixes:
  • Adding explicit dimensions to images and embeds
  • Reserving space for dynamic content
  • Preventing late-loading content shifts
  • Optimizing web font loading
  • Managing advertisement spaces properly
  • Stabilizing animations and transitions
• Implementation Approach:
  • Platform-specific optimizations for your CMS or framework
  • Progressive implementation prioritizing highest-impact changes
  • Custom solutions for unique technical challenges
  • Regular testing and validation of improvements

Our comprehensive approach involves both frontend and backend optimizations, carefully balanced to maintain your site's functionality and design integrity while significantly improving performance metrics.

Schema markup (structured data) is code added to your website to help search engines understand your content more precisely:

• Enhanced Search Visibility:
  • Enables rich results (rich snippets) in search listings
  • Increases SERP real estate and visual prominence
  • Improves click-through rates by 30-50% on average
  • Provides additional context in search results
• Types of Rich Results:
  • Reviews and star ratings
  • FAQ accordions directly in search results
  • How-to guides with visual steps
  • Event information with dates and locations
  • Product details including price and availability
  • Recipe information with cooking times and ingredients
• Semantic Understanding:
  • Helps search engines understand content meaning beyond keywords
  • Creates connections between entities and concepts
  • Improves relevance matching for queries
  • Establishes entity relationships that build topical authority
• Advanced Search Features:
  • Knowledge panel eligibility and information
  • Voice search result selection
  • Featured snippet qualification
  • Inclusion in specialized SERP features like carousels

Our structured data implementation focuses on the most relevant schema types for your business and industry, ensuring proper validation and monitoring to maximize your visibility in search results and capture more qualified traffic.

The timeline for fixing technical SEO issues varies based on several factors:

• Quick Fixes (1-7 days):
  • Robots.txt adjustments
  • Meta tag corrections (noindex, canonical)
  • Simple redirect implementations
  • XML sitemap corrections
  • Basic schema markup implementation
• Moderate Complexity (2-4 weeks):
  • Image optimization across the site
  • Content restructuring for better crawling
  • Initial page speed optimizations
  • URL structure improvements
  • Internal linking enhancements
• Complex Issues (1-2 months):
  • Advanced Core Web Vitals optimization
  • Major site architecture changes
  • Complex JavaScript rendering issues
  • Comprehensive mobile usability improvements
  • Large-scale duplicate content resolution
• Impact Timelines:
  • Crawling changes: Results visible when next crawled (days to weeks)
  • Indexation improvements: 1-4 weeks to see full impact
  • Core Web Vitals: 1-3 months for full evaluation by Google
  • Ranking improvements: 2-12 weeks depending on crawl frequency

Our approach prioritizes quick wins first, followed by more comprehensive improvements, with clear timelines established during our strategy phase based on your specific technical situation and business priorities.

While some technical SEO improvements involve one-time fixes, optimal technical performance requires ongoing attention:

• Initial Technical Optimization:
  • Comprehensive technical audit and assessment
  • Priority issue resolution and implementation
  • Baseline performance establishment
  • Foundation building for long-term success
• Continuous Monitoring (Ongoing):
  • Core Web Vitals tracking and validation
  • Crawl error detection and resolution
  • Index coverage monitoring
  • Site speed performance tracking
  • Security and mobile usability monitoring
• Regular Technical Reviews:
  • Quarterly technical health assessments
  • New issue identification and prioritization
  • Performance optimization refinements
  • Structured data validation and enhancement
• Adaptation to Changes:
  • Updates for algorithm changes
  • Technical debt management for site modifications
  • New feature and content implementation support
  • Platform updates and migration assistance

Our technical SEO service includes both initial optimization and ongoing maintenance. This continuous approach ensures your website maintains its technical foundation while adapting to changing standards, preventing the gradual technical debt that often accumulates on websites over time.

We track multiple metrics to measure the impact of technical SEO improvements:

• Technical Performance Metrics:
  • Core Web Vitals scores and improvements
  • Overall page speed metrics (Time to First Byte, Time to Interactive)
  • Mobile usability error reduction
  • Crawl stats improvements (pages crawled, crawl time)
  • Index coverage enhancements
• Search Visibility Metrics:
  • Organic keyword rankings for target terms
  • SERP feature acquisition (rich results, featured snippets)
  • Organic impression growth in Search Console
  • Indexed page count and quality
• User Experience Metrics:
  • Bounce rate reduction
  • Pages per session increases
  • Average session duration improvements
  • Mobile vs. desktop performance comparison
• Business Impact Metrics:
  • Organic traffic growth
  • Conversion rate improvements
  • Lead quality from organic search
  • Revenue attribution to technical changes
  • Return on investment calculations

We provide comprehensive reports showing before-and-after comparisons for these metrics, helping you understand the tangible business impact of technical improvements, not just the technical changes themselves. This ROI-focused reporting ties technical work directly to your business objectives.