Website Speed & Performance Optimization

The level of improvement depends on your website's current state and the optimizations implemented, but our clients typically experience:

• Loading Time Reduction: Most websites see a 40-80% reduction in initial loading time after our comprehensive optimization. For example, a site that previously loaded in 5-6 seconds might load in 1.5-2 seconds after optimization.
• Core Web Vitals Improvement: We typically move sites from "Poor" or "Needs Improvement" into the "Good" category across all Core Web Vitals metrics.
• PageSpeed Score Increase: Most client websites achieve PageSpeed scores of 85-95+ after our optimization services, compared to initial scores that often range from 30-60.
• Page Size Reduction: Our optimization process often reduces total page size by 30-60% while maintaining visual quality and functionality.
• Time to Interactive Improvement: Visitors can typically interact with optimized sites 2-3 times faster than before optimization.

The most dramatic improvements usually come from websites that have never been optimized for performance or were built several years ago before modern performance standards. However, even recently developed sites can often see 30-40% improvements through advanced optimization techniques.

During our initial assessment, we'll provide specific performance targets based on your website's current state and the optimization strategies we recommend.

Our approach to performance optimization preserves your website's design and functionality while making it significantly faster:

• Visual Preservation: We maintain the visual appearance of your website while optimizing the underlying code and assets. Visitors won't see a different design—just a faster version of your existing site.
• Functionality Integrity: All interactive elements, forms, e-commerce features, and other functionality remain fully operational. We test extensively to ensure optimizations don't break any existing features.
• Non-destructive Process: Our optimization process is non-destructive and often implemented in stages with thorough testing between each phase. We can quickly revert any optimization that causes unexpected issues.
• Balance-Focused Approach: We recognize that some design elements or features may inherently affect performance. In these cases, we'll discuss the performance impact and suggest compromises that maintain essential aspects while improving speed.
• Enhanced User Experience: Most clients find that speed optimization actually improves the user experience of interactive elements by making them more responsive and reducing frustration.

In some cases, we may recommend adjustments to particularly heavy elements (like large carousels or auto-playing videos) that severely impact performance. However, these recommendations are always discussed with you beforehand, and we'll provide alternative approaches that preserve the marketing or functional purpose while improving performance.